Tudor was not the first attempt by Rolex founder Hans Wilsdorf to establish an alternative to his primary watch line. They may still shelter under the Rolex umbrella - something that ensures an engineering and design pedigree few others can match however the brand is an extremely impressive manufacturer in its own right. Additionally, the brand has even made the move to bring the creation of its own, in-house movements. Today Tudor is recognized as very much its own entity, creating a portfolio of highly accomplished and beautifully crafted models. However in more recent years, the brand has made huge strides in distinguishing itself from its big brother, stepping out of its massive shadow with a series of models that range from the modern and cutting edge to those which call back to the absolute best of the vintage glory days. The brand utilizes the same materials Rolex boasts for their watches, but keep their costs down by using less expensive, but incredibly reliable movements from ETA and Valjoux instead of the in-house Rolex movements. For most of its history, Tudor has been known as a Rolex subsidiary company: a more cost effective way to buy a watch of comparable quality - except powered by a third party movement.
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